Fierce Plum
Daring books with aplomb

Author: fierceplum

  • One Year In: 8 Things We Learned Publishing Our First Book

    About one year ago, Fierce Plum published its first title:
    Thick, Thin, What the Dragon Let In by Doworth Howard.

    It’s a strange little book of short stories, rhymes, and reveries. Built for short bursts, not long sittings.

    We didn’t expect the process to be easy. It wasn’t.
    We didn’t expect most of the advice out there to hold up. Much of it didn’t.

    But a year in, a few things are clear.

    1. Visibility is harder than writing the book

    Finishing a book feels like the hard part. It isn’t.

    The harder part is making sure anyone knows it exists.

    There is no single lever. No moment where it “takes off.”
    Only small pushes: some work, most don’t, and none last as long as you’d like.

    2. Paid promotion doesn’t create demand

    We tested ads, placements, and paid newsletters.

    Some delivered short spikes. Most didn’t.
    None created sustained momentum.

    Paid promotion amplifies interest.
    It doesn’t create it.

    3. Positioning matters more than tactics

    “Bukowski meets Silverstein” worked better than anything else we tried.

    Not because it’s perfect, but because it’s clear.

    In a crowded market, clarity beats cleverness.

    4. Short-form content needs to be immediate

    This book was built for short reads like during commutes, coffee lines, five-minute breaks.

    The same applies to how it’s shared.

    No long intros. No slow build.
    You have seconds, not minutes.

    Start where the story starts.

    5. Spikes are easy. Sustaining attention is not.

    Promotions can move a book for a day, sometimes two.

    Then it settles again.

    Visibility isn’t built on moments.
    It’s built on repetition.

    6. The market is crowded, but not always how you expect

    At one point, Thick, Thin, What the Dragon Let In reached the Top 20 in Poetry Anthologies and the Top 50 in Short Story Collections on Amazon.

    That’s the headline.

    The context is more revealing.

    The categories are crowded, inconsistent, and often shaped by forces that have little to do with traditional literary expectations. What sits alongside you can be surprising.

    The takeaway isn’t frustration. It’s clarity:

    Distribution is wide. Positioning is everything.

    Image from Amazon's Best Sellers in  Poetry Anthologies from March 2026 showing rankings 1 and 2 and then 17, 18, 19, and 20 with number 18 Thick, Thin, What the Dragon Let In by Doworth Howard circled in red.

    #18 ranking in poetry collectiions in March 2026. A snapshot from along the way. The charts move quickly. The lesson stays.

    7. Not everything needs to scale

    Some efforts aren’t worth repeating. Others quietly compound.

    Part of the work is knowing the difference and moving on quickly.

    8. Momentum fades faster than expected

    Gains don’t last as long as you think.

    That’s not failure. It’s the system.

    The work is in showing up again anyway.

    What we’d do differently

    Start earlier.
    Focus more narrowly.
    Simplify faster.

    And spend less time chasing what’s supposed to work, and more time paying attention to what does.

    What’s next

    We believe in Doworth Howard, and will continue to promote his work, but Fierce Plum wasn’t built for one book.

    This first year has been about learning what holds, what doesn’t, and where the real opportunities are.

    More titles are coming.
    Different voices. Different shapes. Same intent.

    Books that are a little off-center.
    Books that stay with you longer than expected.

    What we call daring books with aplomb!

    If you’re curious

    Thick, Thin, What the Dragon Let In is still out there waiting for you dear reader—
    a small, strange book doing exactly what it was meant to do.

  • Press Release

    Fierce Plum publishes Thick, Thin, What the Dragon Let In: Stories, Rhymes, and Reveries by Doworth Howard

    Fierce Plum is reimagining the literary landscape by championing bold, quirky voices

    New York City, New York – Mar 25, 2025  Fierce Plum, a new publishing company focused on publishing daring books with aplomb, published its first book, Thick, Thin, What the Dragon Let In: Stories, Rhymes, and Reveries by Doworth Howard.

    With an eye for new and distinct voices, Fierce Plum’s editors chose Doworth Howard’s debut, which bundles a broad mix of writing for the discerning reader to set the standard for the publisher. 

    Ready for a riot?

    Strap in for a fast, sharp, funny, savory romp from one of America’s underground scribes. With more than 80 original works, Thick, Thin, What the Dragon Let In: Stories, Rhymes, and Reveries offers a bouillabaisse of unconventional stories, poems, lyrics, and ideas.

    From sad sack vandals, broken down hoods, and an assassin fighting tooth decay to deep sea ventures, breezy lullabies, and enchanting dreamscapes, this captivating and surprising collection will have you bursting with laughter one minute, haunted moments later, and wondering what unexpected turn Doworth Howard will deliver next.

    Doworth Howard started as an artist known for his wire sculptures of people before taking up the pen. Twenty years on, he’s shaped a new approach to books.

    To request an interview with Doworth Howard, receive a review copy, or learn more, contact hello[AT]fierceplum.com. 

    Thick, Thin, What the Dragon Let In: Stories, Rhymes, and Reveries is available in either paperback or e-book at AmazonAppleBarnes&NobleBooks2Read, and other major retailers.

    Visit fierceplum.com and follow Fierce Plum on Instagram (@thatfierceplum), TikTok (@fierceplum), YouTube (Fierce Plum), and other channels.

    About Doworth Howard: Doworth Howard is an underground writer and sculptor living in the USA. When he’s not writing or sculpting, he likes to take his dog Bailey for long walks on the beach and to town for snacks. He longed to be bicoasta, but now he’s amid most of it, somewhere neither here nor there.

    About Fierce Plum: Fierce Plum publishes daring books with aplomb. We’re into quirky fiction that garners laughs and surprises mixed with titillating pinches of crime and touches of danger.

    Media Contact
    Fierce Plum
    hello@fierceplum.com
    7572761329
    http://fierceplum.com

  • Fierce Plum Asks

    10 Questions with Doworth Howard, author of Thick, Thin, What the Dragon Let In: Stories, Rhymes, and Reveries, now available in paperback and e-book

    There were a lot of friends, I mean read a good chunk of the book, and you know something weird and weirder this way comes. But probably the weirdest ones come from one of those dreams where you wake up in a sweat, and you’re like what was that all about? But then you go back to sleep thinking you’ll remember it but you never do, and that’s what’s been an inspiration for a bunch of things, I wrote it down. As for which ones are weirdest based on dreams I’d say “Dinosaur Eyes” or “Williamstown Beach” are up there, and the one off the Jersey Shore is a runner up, but the top prize is probably “Succubus” that’s just a weird one I can’t explain. 

    I think they’ve become jerks but maybe they always were, no they definitely were but when you asked me that question, first thing that came to mind was “Jane Says” by Jane’s Addiction, and I don’t know why but maybe cause like the book it’s sad funny frustrating challenging grooving and lots of other things to different readers in between, and that song reminds me of that too where the story behind the lyrics is sad but then it’s like a song that used to lead to sing-alongs at frat parties in a certain decade. So it’s a broad spectrum of types of people that somehow relate to that song and I’d hope the book can too.

    Hmm if I go way back in some of the earlier pieces, it is probably “Transatlantic Footbridge” and probably didn’t fully succeed with that and that’s one of those story starts that I said I need to turn this into an epic action adventure or maybe not so epic but it was based on some random statement by my cousin made about some joke he tried asking people, and years later that stuck with me and I realized I should write it. I don’t remember the process or anything either  but it came at the time and now through many administrations and interpretations that story means a lot to different people in a lot of different ways. And that lack of singularity is a big challenge.

    Cool people. Anybody, no I mean I often feel that people with short attention spans as well as savvy readers will get into this book, and it made me go on back to what worked, what resonated or did not with the reader. There’s a level of trust that’s needed to read this.

    That I could see it through. This has been years in the making. Some of these stories I first wrote like more than 20 years ago, and I certainly wasn’t looking for a big deal or ever thought publishing something like this would be possible for an artist like me, but here we are.

    “Black Jeans,” which is this the rap song I wrote and want to do a song contest around where people try to turn the lyrics into a song and I would love to hear different interpretations. But it’s a song I’ve sung a lot to people I care about, and it’s catchy and they sing it sometimes too so that’s like a cool thing to see, precious in many ways.

    My editor called the book a riot, and given the range of writings in the book, I appreciated that coming from a seasoned pro.

    I think there’s something for everyone in the book so I hope readers are willing to give it a shot and maybe it sparks something for them. And given the shortness of a lot of the stories I hope it’s something they feel they can get brief bursts of relief with from their crazy worlds and maybe they can savor and revisit and look forward to doing so from time to time.

    I’m working on a novel which is an entirely different endeavor but I’m excited about where it’s going and I do hope if the novel gets published that readers will give it a shot too.

    Keep writing is the practical one but it’s something I have struggled with at times but when I write consistently I have a whole flow and feel like a bigger purpose and that’s an inspiring kind of personal buzz to get behind, so that’s a must, at least when you can.

    Thank you. 

    Buy Doworth’s book here.